Privacy Policy
Effective Date: 06/24/2025
At Sereniva, we are committed to protecting your privacy and the confidentiality of your health information. This Privacy Policy outlines how we collect, use, store, and protect personal and health-related data on our website and through our services, in compliance with the Health
Insurance Portability and Accountability Act (HIPAA) and applicable state and federal laws.
Information We Collect
We may collect the following types of personal and health-related information when you use our services:
- Name, date of birth, and contact details (email, phone number, address)
- Medical history, clinical notes, and treatment records
- Appointment details and communications
- Insurance information (when applicable)
- Technical data (IP address, browser type, device usage)
How We Use Your Information
Your information is used to:
- Provide personalized healthcare services and consultations
- Manage scheduling, treatment plans, and follow-up care
- Process payments and manage billing
- Transmit prescriptions and lab orders securely
- Ensure service quality and improve user experience
- Fulfill legal and regulatory obligations
Sharing of Information
We do not sell your personal information. We may share your data:
- With your consent
- With insurance providers (for prescriptions or lab testing)
- With third-party vendors (e.g., EMR systems, payment processors) under strict confidentiality
- When required by law (e.g., court order, public health requirement)
Data Protection & Security
We implement industry-standard administrative, technical, and physical safeguards to protect your data:
- SSL encryption
- Access-controlled systems and audit logging
- HIPAA-compliant storage and software platforms
- Limited access to authorized personnel only
In the event of a data breach involving your protected health information, we will notify you as required by HIPAA and applicable law.
Data Retention
We retain your health data for as long as necessary to provide services, comply with legal
obligations, and fulfill documentation and auditing requirements.
Patient Rights
You have the right to:
- Request access to your medical records
- Request corrections to your health information
- Revoke consent for data use (subject to legal limits)
- Request a record of disclosures
To exercise these rights, contact us at: gpetrucelli@serenivahealth.com
Cookies & Analytics
Our website may use cookies and analytics tools to monitor performance and enhance userexperience. You may disable cookies in your browser settings, but this may impact sitefunctionality.
Third-Party Links
Our site may include links to third-party platforms (e.g., Optimantra, Microsoft Teams). We arenot responsible for the privacy practices of these platforms. Please review their privacy policies individually.
Updates to This Policy
We may update this Privacy Policy from time to time to reflect changes in laws or practices. The effective date will be revised accordingly.
Contact Us
For any questions or concerns regarding this Privacy Policy or your personal data, contact us at: Email: gpetrucelli@serenivahealth.com